How to complain to ASOS.

Type: Retailer
Region: UK
Escalate to: Retail ADR (no mandatory retail ombudsman; Small Claims Court or chargeback/Section 75)
Response deadline: No statutory deadline for general retail (target 14 days). Consumer Rights Act 2015 and Consumer Contracts Regulations (14-day returns) apply.

Details checked 2026-06-02

ASOS is online-only with no published complaints phone line; contact is via the Help Centre, live chat or app. For non-delivery or faulty items use the Consumer Rights Act 2015 and, if paid by card, chargeback (debit) or Section 75 (credit, over 100 GBP).

Complain to ASOS first and ask for a written final response. If they reject you or the deadline passes, you can take it to the Retail ADR (no mandatory retail ombudsman; Small Claims Court or chargeback/Section 75) for free, and their decision is binding on the company.

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Details compiled for convenience. Always confirm the current contact on ASOS's own site. A self-serve tool, not a law firm. Not legal advice.